AI Distilled
Playbooks · Support your customers
Support your customersHuman approves

Turn the questions customers actually ask into an FAQ page

An FAQ page built from a month of real customer questions, with every answer checked by a person before it goes live.

Setup
45 min
Rung
02
Tool cost
Free
Approval
A person

Before and after

Before

  1. Customers ask the same questions
  2. Each gets answered from scratch
  3. The FAQ covers questions nobody asks
  4. Answers drift from person to person

After

  1. YouYou collect a month of questions
  2. AIAI groups them and drafts answers
  3. YouYou check every answer
  4. YouYou publish the page
  5. YouNew questions feed the next update

Five steps, 45 minutes

  1. 01Collect a month of real questions

    15 min

    Search your inbox, contact form and messages from the last month, and copy each customer question into a shared doc, one per line, in the customer’s words. Add the ones you answer by phone. Strip names, emails and order numbers as you go.

  2. 02Group and rank them

    5 min

    Let AI do the sorting, then check that the groups make sense.

    Here are customer questions from the last month for [business], one per line.
Group them into topics, merge the ones that ask the same thing, and count how often each came up.
List the topics from most to least asked, using the customers’ own wording for each question.
Don’t add questions that aren’t in the list.

Questions:
[paste your questions]
    Open ChatGPTOpen ClaudeOpen Gemini

  3. 03Draft the answers

    10 min

    Give it your real replies and policies, so it answers from what you actually do.

    Write FAQ answers for [business]’s website, in a [tone] tone.
Answer only these questions: [paste your top questions].
Use only the facts below, from our past replies and current policies. Keep each answer under [number] words.
Never state a price, time, guarantee or refund rule unless it appears below.
If the facts don’t answer a question, write [CHECK] instead of an answer.

Facts:
[paste your past replies and policies]
    Open ChatGPTOpen ClaudeOpen Gemini

  4. 04Check every answer

    10 min

    Read each answer as a customer would, with your policies open. Anything a customer could hold you to gets a second reader.

    Human check: Every price, time, refund rule and guarantee matches what you do today; nothing promises more than you deliver; every [CHECK] is answered by you or cut.

  5. 05Publish, then keep it fresh

    5 min

    Put the most-asked questions first and date the page. Keep the question doc going: when a new question comes up twice, it goes into the next update.

What to measure beyond “time saved”

  • Repeat questions

    Watch how often the top topics still arrive by email. If they don’t drop, the answers need to be clearer or easier to find.

  • Questions it didn’t cover

    Each one is a candidate for the next update.

  • Fixes after publishing

    Any answer you had to correct once it was live. Aim for none.

  • Days to update

    When a policy or price changes, how long until the page says so? Aim for the same day.

Common pitfalls

  • Answering questions nobody asked. Start from real questions, not the ones you wish people asked. Keep the customer’s wording.

  • Publishing a promise you can’t keep. An FAQ answer is a public commitment. Refund rules, delivery times and guarantees need a person’s sign-off.

  • Letting it go stale. An out-of-date answer is worse than none. Date the page and update it when anything changes.

Need help building it?

AI Distilled can build this with you: a working pilot, tested on your real work.

Scope a build