Lesson 3 · 10 min
Sort a shared inbox automatically, with a person checking
By the end
A sorting plan for your shared inbox (labels, routes and what always goes to a person), tried on ten real emails.
Learn · 4 min
Three jobs, in order of risk
Sorting a shared inbox is really three jobs: labeling (what kind of email is this?), routing (whose job is it?) and drafting (a suggested reply). A wrong label costs a minute. A misrouted complaint can sit unseen for days. A bad draft is one click from a customer. Automate them in that order, and add the next only when the last is reliably right.
The automation: a new email arrives (the trigger). An AI step reads it and picks one label from your list. A filter or branch step (a rule that sends different emails different ways) passes anything unclear to a person. The tool then applies the label, tells the owner and, once you’re ready, saves a draft reply in the drafts folder. Sending stays manual.
Write the labels before the prompt
Build the list from last month’s real emails, not from how you wish the inbox looked. Five to eight labels is plenty, each with a one-line definition. For an online shop: “Order change: a customer wants to change or cancel an order that hasn’t shipped.” Ask for one label, spelled exactly as listed, and treat any other answer as UNSURE.
Then add the two that matter most. “UNSURE” is for anything that doesn’t clearly fit, and the AI step must use it instead of guessing. “Needs a person” skips automation entirely, with no AI draft:
- Complaints, including polite ones
- Refunds, cancellations and payment disputes
- Anything legal, or about health or safety
- Your own list: key clients, press, anything you’d want to see first
Mind what the AI step reads
Every email the AI step reads is sent to an AI service. Check the data settings of whichever one your automation uses, and keep sensitive mail, like payroll or staff matters, out of the shared inbox or filtered out before the AI step. Send only what it needs to pick a label: usually the subject and body, without attachments or long quoted threads.
The three questions, for an inbox
Write these down before the automation touches a real email, and share them with everyone who answers from the inbox.
- Who approves: whoever answers from the inbox reads each draft, edits it and clicks send. Nothing sends automatically.
- If nobody does: drafts wait, and so do customers. Agree that handled emails get archived, send the inbox owner a noon reminder listing anything still waiting, and name a backup for days they’re out.
- How you’ll know it broke: add a daily count per label. Everything under one label, a pile of UNSURE or no labels at all means the AI step or the connection has failed. Turn on the tool’s error emails, and spot-check ten labeled emails a week.
Try it on your business
6 minSort by hand with your assistant before you automate. Fuzzy labels show up in ten emails, not after a hundred mistakes. Tool cost: none for this dry run; running it on every new email may need a paid plan of your automation tool, and the AI step can cost extra.
- 1
List the labels your inbox needs, each with a one-line definition (three is enough to start).
- 2
Copy ten recent emails (subject and first lines), remove names and account numbers, and run the prompt.
- 3
Mark each label right or wrong. Rewrite any definition behind a mistake, and run it again.
- 4
Write down who approves drafts, where unanswered emails go at noon, and who hears if nothing gets labeled.
You sort emails for the shared inbox of [BUSINESS]. Pick exactly one label per email: [LABEL 1]: [ONE-LINE DEFINITION] [LABEL 2]: [ONE-LINE DEFINITION] [LABEL 3]: [ONE-LINE DEFINITION] Needs a person: complaints, refunds, cancellations, payment disputes, anything legal or about health or safety, and [YOUR OWN LIST] UNSURE: anything that doesn't clearly fit one label For each email, give: its number, the label, who should handle it ([ROLES OR NAMES]) and a one-line reason. Don't draft any replies. Emails: [PASTE 10 RECENT EMAILS: SUBJECT AND FIRST LINES, NAMES REMOVED]
Human check: before you use it
Which part of inbox sorting should you automate first?
Ask the Distillery
Answers come from The Distillery’s own pages, with sources.
- How do I keep newsletters out of the labels?
- Should the AI step read attachments?
- What if two people answer the same email?
If the Distillery doesn’t know, it says so and points you to a person.